3D, STRATEGY

Northumbrian Water Camper Van Campaign

The best mobile community engagement hub for Northumbrian Water to make it looks good to public and feel like to use.
Location
England
Company
Northumbrian Water
Project
Business Strategy
Year
2016

Northumbrian Water Camper Van Campaign

Title:

Description:

3D, STRATEGY

Northumbrian Water Camper Van Campaign

The best mobile community engagement hub for Northumbrian Water to make it looks good to public and feel like to use.
Location
England
Company
Northumbrian Water
Project
Business Strategy
Year
2016

01 / Discover

Marketing & Business Research

We researched and learned about the target audiences of Northumbrian Water, the problem they are having right now; and find out new opportunities for the company.




02 / Strategy

Marketing Strategy

Our strategy has been planned after doing all kind of research.
We help them to choose the popular locations with suitable audience for the company to launch the events. We also set the timeline for them to launch different kind of events which create by us as well. These events can increase brand awareness.




03 / Execution

Public Interaction Campaign

We designed a event called Message in a Bottle. This event allows customers to share their thoughts and opinions about Northumbrian Water in a new way, whilst the mobile space and face to face interaction will encourage a two way conversation between customer and company.




Camper Van Redesign

We redesign the VW camper van, named Pipe Work, will be a fun and engaging place for all to learn and gain information about the Northumbrian Water Group, increasing brand awareness.




Flexible Floorplan Design

The flexible floorplan can suit different size of place. We also considered the walk flow and number of staff should manage the event for each event size.